A Guide on Successful Product Creation and Internet Marketing

Product creation in Internet marketing is getting stiffer and stiffer nowadays owing to tough competition between Internet-based businesses. Putting up a new product requires plenty of brainpower and finances along with an ability to take risk. With that, even if you have the product well-set already, you have to position it strategically in the Internet landscape for others to notice. You should get the interest of Web users and turn them to actual customers. Aside from the usual physical products, many different products that thrive well on Internet marketing include E-books, membership sites, and video lectures.

The long and difficult process of product creation begins with ideas. They are easy to get – compared to the effort that comes with analyzing the market for that idea. Before the idea turns to a product, businesses often spend money, even amounting to millions of dollars, to ensure the success of the new product that emerges from an idea. Businesses undertake many types of market research and surveys before releasing their products to the public. Now, you may think that because your business is small, you can’t afford research or you don’t have to do research; you can and you should. The Internet allows you to disseminate materials needed for your market study to many people at once without your having to spend a cent.

It is a common maxim in business: Look at your destination first before mapping out your journey. So what are the goals you intend to accomplish with your product creation ventures? The everyday travails of your business may make you forget the end in sight. On the other hand, prepare to entertain new developments that come to your mind in your product creation. Your conception of a product may have started this way, but a few tweaks here and there along with some market research results and it ends up another way. Take it as the result of a creative process, not as a failure to reach your goal. After all, your product creation activities are intertwined with a long-term goal that you should strive to sustain at your utmost: profit generation. So if your less profitable initial idea evolves to a more profitable product, be thankful!

With your product made up already, start doing some aggressive Internet marketing. A product purchase typically comes after more than five times a customer is exposed to an informative call-to-buy message. Thus it is important to get the contact details, like the e-mail address, of potential customers who are on the brink of a sale. Use the results of your market research to determine the demographics to which you should concentrate your marketing efforts.

With consistent product creation, you can make an inventory of your products that you can market in due time. Just keep making products – the moment you succeed in making and marketing a product, customers are surely wanting more from you, so give it to them. Keep them on your side through constant product creation.

Accessing Real Estate Internet Marketing Practices of the Top 50 Real Estate Companies

In December 2008 a detailed analysis of the Top 50 Real Estate Companies’ Websites, recognized by Real Trends Report “The 500 Largest Brokers in the U.S. (Ranked by Closed Transactions sides for 2007).” Real Trends is a leading source of analysis and information on the residential brokerage industry.

The main objective of the analysis was to highlight the SEO practices of major Real Estate Companies as well as emphasize with real examples, the importance for all Real Estate Companies to place SEO at the top of their marketing agenda.

What is SEO?

SEO (SEARCH ENGINE OPTIMIZATION) is the process of making a website and its content highly relevant for both search engines and searchers. SEO includes technical tasks that make it easier for search engines to find and index a website for the appropriate keywords. Web SEO helps a website gain top positioning for relevant words and phrases. If a website is not found on page 1 or 2 of a search engine, then that website will not enjoy website traffic, online exposure, and online profitability.

After viewing countless websites every month, ranging from small sites to large multi-page web-sites, while doing a variety of SEO research to try to identify what’s working and what’s not cutting it for Real Estate websites, there were a few issues that come up frequently. These Optimization factors were divided into 7 SEO CATEGORIES.

Note: The categories that are discussed in this report only touch the surface of what is required to gain top Search engine placement. Like Real Estate, the SEO world is constantly changing and it takes a true professional to keep up with new SEO trends, tools and practices..

Measurements

This study evaluates the websites of the Top 50 Real Estate Companies as recognized by a re-port published by Real Trends entitled “The Largest 500 Brokers in the U.S. – Ranked by Closed Transactions Sides for 2007″

The following factors were considered:

Traffic Ranking
Number of Search Terms a website ranked for
Google Page Rank
Number of Pages indexed by Google
Meta Descriptions
Page Titles
Website Validation Errors
Real Estate Landscape

Real estate is about building relationships. Nowadays, these relations start online. The need to embrace the Internet is evident in most industries, but for Brokers and agents, optimization and the Internet is paramount and a core factor for success. Having an online, visible and prominent website voice and an online platform to showcase your listings and make your services known to sellers is crucial.

According to the 2007 National Association of REALTORS® Profile of Home Buyers and Sellers, 84% of all homebuyers used the Internet as an information source.An astounding 84% of ALL buyers identified the Internet as a source in their home search. This percentage amount included 87% of first-time buyers, 82% of repeat buyers, 79% of new home buyers and 85% of buyers of previously owned homes.

With a plethora of Real Estate Websites to choose from, can home buyers and sellers easily find your site?

In today’s challenging market and economic downturn, every dollar spent needs to have relevance. Advertising and marketing costs are on the rise and what used to work no longer does. Media today has become fragmented and gone are the days when companies launched a campaign on TV and reached masses of consumers. Traditional media vehicles such as newspapers, magazines and TV, simply do not make the phone ring like they used to. This is because consumers today are bombarded with thousands of marketing messages every day and they have almost become immune to traditional media. People use the internet as their resource.

Studies indicate that the Internet has become the go-to source for home buyers and sellers. The Internet provides a 24/7 source of information and buyers and sellers can browse and look for WHAT they need, WHEN they need it, without having to be distracted by hordes of other irrelevant marketing messages.This means that you need to position your Company and Agents’ website for top rankings in the search engines.

Top Real Estate companies have relied on name recognition, but with a host of major companies to choose from, clearly only a few would get “top-of-mind” awareness. Subsequently, even the most established companies need to optimize their websites to constantly maintain their market position.In a world dominated by the Internet, what matters most is not having concrete processes for your marketing and sales funnels but a SEO Real Estate optimized website that potential clients will find in the first place.

Real Estate Companies are overwhelmingly neglecting SEO, and thus missing out on a massive opportunity to boost their profits and thrive in today’s market and economic situation.

What It Takes to Succeed in the Legal Career

Legal careers and legal jobs are becoming one of the most dynamic and rewarding career choice; as our legal system has become an integral part of our daily lives. Either minor or major, we need legal expertise and guidance for every right that we possess.

We live in an information age, where people are aware of their fundamental rights and duties, so lawyers and other legal professionals must know how to have success for a client. A meaningful law career that solves client’s needs, leads not only to career satisfaction and a sense of achievement; but, it also can result in a high income earning potential.

More and more bright young aspirants are considering law as their prime career choice to become as successful as the lawyers and professionals they idolize. But not all who begin with high hopes succeed. So, what could be the most important qualities to obtain success in a legal career and the legal profession?

In his book, The Science of Getting Rich, Wallace Wattles notes that those who “thinks in a certain way” will succeed pure and simple. Hence, let’s take a look at the things that successful legal professionals embrace. If you do these things in that same way that the successful legal practitioner does, you will, in fact, succeed. Here, then, are a few ingredients that will lead to success in any legal job:

Communication: A legal professional is bound to have exemplary communication skills. Communication skills cover your written, oral and listening skills. In the legal profession one has to interview suspects, witnesses, clients and all sorts of people in order to extract any and all information associated to their case; not only that but he also needs to analyze that information on various fronts to verify the veracity of the information received. Therefore, working and improving upon your communication and listening skills is essential to your success in a legal career. Any seminars, books or training devoted to increasing your communication abilities will inevitably lead to success.

Empathic and Rational: Being empathic in the legal profession means the capacity to understand and know emotionally what a client has experienced and the ability to put oneself in clients’ shoes. Note I did not say to be sympathetic. Sympathetic means you feel sorry for your client. Empathy involves the quality of appreciating your client’s situation. At the same time a legal professional should have a rational mind and clear thinking, because as my mother used to say “rule your life with reason.”

Out of the Box thinking: Legal professionals must have the ability to find what is hidden and present the best choices for their clients. Typically, clients are in conflict with an adversary. The creative legal professional can break deadlocks through creative solutions that lead to mutually beneficial solutions

Specialized Knowledge: One needs to have expert knowledge in their area to work in any profession, but in this is especially so in the legal profession. The top legal professional must not only master the legal knowledge of the sector he represents but also he must gain the knowledge vital to the industry itself. As they say – “Hundred men with guns cannot steal as much as a lawyer with his words”, so to choose the right words and phrases one must be knowledgeable. For example, if you are a litigator that represents a company in the oil industry, then you must know every detail of the oil industry to prepare a strong and winning argument for the case; similarly for any client a legal professional must have a thorough knowledge of every detail associated to a client’s work.

Confidentiality: Legal ethics demand strict confidentially with your client. If you cannot observe this basic cannon, then you cannot find success in the legal profession. Maintaining confidentiality is the foremost task of a legal professional. Attorneys, paralegals, legal receptionists, all gain confidential information and it must be kept secret. Violating the attorney client privilege is tantamount to losing a client’s faith, which can be fatal in any legal position.

Commitment: There is a saying that “A Lawyer would do anything to win a case.” Commitment is required in any and every legal profession. Fighting a case for a client is like treating a patient; clients in the legal world have just one expectation of ‘success’ and to fulfill it, one must be committed to his work. Most of the famous and highly reputed people in legal careers forget about everything else, sometimes they overlook their personal commitments; it’s just 40% what they work at officially and 60% of the unofficial work that makes the difference. Success in the legal profession requires preparation-a lot of time in research and drawing up all the necessary documents. Perseverance is the key; one must be willing to work without any boundaries to time in a legal job.

Diplomatic: It is said rightly that “He is not a lawyer who can’t take two sides”. There are no friends or foes in legal profession; one must say the right words at the right place and the right time. Being diplomatic makes your overall personality favorable, even for those who disagree as to what you say or believe; also, it makes you a good negotiator, which is a routine task in any legal profession. You should be diplomatic if you are trying to find success in legal careers.

Persuasive: Whether a lawyer, attorney, paralegal or a legal assistant everyone in legal the profession should be persuasive. It requires a great amount of skill and practice to persuade a judge, jury or even client to your position. Every client expects their legal consultant to be aggressive, they do not pay you to sleep and be shy; you must learn to persuade to get success in legal careers.

Patience: You need to be patient in order to be successful in legal profession. If you don’t succeed at first, try again; you will not get your way the first time around. You will need to write letter after letter, draft motion after motion, in order to succeed for your clients. Practicing a legal job requires a lot of waiting. Waiting around courthouses for your case to be called. Waiting around for decisions on appeals to be handed down. It is said rightly that – “If you are a legal professional, either you will learn to wait or you will simply grow old before time.”

Last, but not the least, Love of argument: Legal professionals debate constantly; with courts, with adversaries, with companies and even with their own clients and associates. If you love to advance your position, not just occasionally or at work but day in and day out, and if you are difficult to beat in arguments; then you definitely have what it takes to excel in legal careers.

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