A Simple Product Creation and Product Launching Formula

If you tried to think of people involved in product creation, who would come to mind? You may think of Edison, Franklin, or maybe Henry Ford. Would you ever think of yourself as someone who can create a quality product? Product creation is actually relatively easy and product launching is not that tough either! If you follow a few easy to understand steps, you could be starting the product creation and product launching process sooner than you think.

The first step in creating your information product is to know and understand your market. This can be very time-consuming, especially if you are unsure of what to do or where to look to know your market. Studying your niche market and understanding the buzz words and buying patterns can ease the process dramatically. Personally, I would recommend networking with someone who has had success in the niche market you are considering and learn from their results. If they are into product creation and not very business savvy expect some hesitation. If they only sell products and have nothing to do with product launching or product creation you may your first affiliate (sales person)! Something else you can use to find hot trends is with the Google Trends tool.

The second step is the product creation process. Take your niche market and brainstorm ideas and topics relating to it. There are a lot of product launching contests going on recently relating to a newly created internet marketing tool. There are so many aspects to the mentioned niche that literally, and unfortunately, anything can be considered an Internet Marketing tool. The reason that anyone can basically create an Internet Marketing tool is because of something called Private Label Rights products.

What I use private label rights products for, and highly recommend them in this specific manner, is to cure writer’s block especially when it is lingering. Many people base their entire product creation and product launching on a private label rights product. This is where you can start to shine and build a strong brand for yourself. If you set goals for yourself, short-term goals to be exact, you can see your product creation come into being much faster and there is a good chance with less revision needed. If you keep hitting time restraint road blocks; however there is nothing wrong with a slow and steady approach, you can consider outsourcing portions of your project. Outsourcing can be an extremely huge benefit or just as great of a disaster.

You can find someone to outsource work to at a freelance site such as Guru.com or eLance.com. When reviewing proposals it is almost mandatory you perform a background check on them as you are in essence hiring them. Doing a background check on freelancers is as easy as asking for samples of their work and reviewing feedback on the freelance site from previous customers. Depending on the size and requirements of your project this can add up to a decent sized investment, so caution is very important. One tip I always recommend to people looking to hire an individual is to ask them what they can provide you that no one else can. This simple question gives them a chance to “toot their own horn” and acknowledge where they feel most competent as far as their skill set.

The final portion of the product creation and product launching formula is the launch. This can literally make or break the effort, time, and maybe (if you invested) money you put in to your project. There are numerous aspects to product launching and although their relevance is debated in terms to their effect, experts agree all must be followed. The person in your field who you asked for product advice from can help you substantially if you have kept in touch. If not, the first thing you need to do is to create a visually appealing website with flawless design work.

I also mentioned outsourcing before, this is one aspect of product launching I have little strength in and I always outsource this portion. The website does not have to be large however the content (ad copy in Internet Marketing) must be stellar and as perfect as possible. This is where advertising knowledge or experience is beneficial. When the site is set up you now put a lead capture form on your website.

I put two lead capture pages on all products I create on the internet and is one of the best methods of getting a solid start when you are in the product launching stage. When you gain information from a prospect or someone looking to get paid for referring sales you are able to provide them updates or specials. Many people abuse their prospect or affiliate lists by in turn emailing them with a new product daily and I find the recommendations to be totally unrelated to their original need, problem, or interest.

Another stage in the product launching stage is creating a free report or demo version of your product to entice the product to sign up to your email list. Using proper follow up with this can help generate numerous sales for you. One thing you need to ensure is that your free product completely relates to your main product that you are looking to sell.

You are now ready to advertise your product launching to customers as well as the opportunity to sell for affiliates. This is the single aspect that many product creations and launches fail on. It is actually not entirely difficult. One thing you can do is write articles (and a good amount of them) on topics relating to your product. I am a huge advocate of giving a solution in forums. When you join a forum you are normally offered the opportunity to create a signature. In your signature, you should enter the link to your opt-in or lead capture page. When you respond to posts, you are advertising your opportunity.

It is not impossible to create a product and it does not have to take a long time. You need to setup a plan and stick to it. If you get stuck, look at similar and successful products to your own and try and see how they did it. When you sit down and brainstorm you will be surprised with what you can imagine.

Fight the Economic Meltdown With a Home Based Business Opportunity

Home based business is better any day than a conventional nine to five job. Many people have been losing their jobs in the last year due to the heavy recession all across the globe. People have started looking for other options that could save their families from a financial crisis. The best way to deal with this economic catastrophe is to start a home based business opportunity.Have you ever thought why home based business is the choice of millions of people? Quite a large number of people find it to be the best model to work on. In United States itself more than 36 million people are working from home. What qualities and benefits of this model attract millions of people?Get to Spend More Time with Your Loved OnesWorking from home gives you personal freedom and that is what attracts a lot of worldwide population. You get extra time to spend with your beloved ones. Picnics, outings, shopping and other activities can be managed easily which you normally don’t get to do in between a conventional nine to five job. This does not mean that you have less work or you can take your business lightly.Home business gives you flexibility in scheduling your life and so that you get a chance to spend fruitful time with your family and loved ones. You have the liberty to decide what is good and bad for your own company which you don’t get in your normal job. You can learn a lot and utilize your time the way you want to, for the benefit of your business.Be Your Own BossIn a conventional job, you may feel that your boss is an evil person sitting right on your head with a whip in his hand. People love the thought of being their own boss in a home business. You can work the way you want to and feel comfortable doing it even while wearing your pajamas.As a matter of fact when your business expands, you will need to hire people. In that case you will be the boss who takes the responsibility of your organization and employees. You will need to learn how to make your own decisions which will help your business grow. You will be able to achieve a greater control over your life.What will help you to succeed in your home based business?Home business is definitely better than the normal office jobs, but it is not an easy task by any means. About 90 to 95 percent of people fail in their home based business. They do not realize what it takes to sustain in the market and build a profitable business.
You have to be disciplined in life in order to build a successful business.
Dream big to stay motivated all the time. It takes courage to dream big.
You will need to keep an open and positive frame of mind to be able to see new opportunities.
Dogged determination to keep you going through any situation is a pre-requisite for any kind of business.
Positive attitude will help with in your personal growth and benefit your home business opportunity as well.

4 Advantages to Going Green in Your Home Based Business Or MLM Business

Green is in! The environmental movement is at the forefront of every major trend right now. Cities, businesses, and homes are all going green. We even get tax breaks for buying green cars and building green houses. And, we should! With global warming, pollutants, and environmental conditions being responsible for mutations and birth defects this is the best movement we could ask for! So, how do you capitalize on it in your home based business or MLM? Go green and use this movement to your advantages. Here are the top 4 advantages to going green in your home based business or MLM:Advantage #1: Going green in your home based business or MLM sends an important message.Having a positive influence and using and providing quality, healthy products is highly valued by others. MLM’s and home based businesses create networks – networks of people who use a service or product and like it enough to tell others. Those people use the service or product and like it enough to tell even more people. And, so the cycle goes of promoting, using, and believing in products and services that are good for us, for our businesses, and for the Planet. We are creating behavior and habits that will be around for years to come. It will influence the youth population and will make a positive difference in our environment.Advantage #2: Going green in your home based business or MLM is cost effective.It may cost a bit more up front to develop green products but in the long run you’ll make more due to increased sales and demand. Green Squad Consulting in San Francisco supported this theory when it declared that it may cost on average 3% more to build a green building but you’ll save 30-40% on utility costs. Consumers value and understand green products. And, the trend is only gaining momentum.Advantage #3: Going green in your home based business or MLM provides a loyal customer base.Eco-entrepreneurs not only create and sell value-based products, but they tend to be very loyal to these products. People who purchase eco-friendly products have a strong sense of community, open communication channels, and tend to share ideas and product recommendations. Green businesses generally have a higher brand image and attract more new clients and as a result see higher profits.Advantage #4: Going green in your home based business or MLM gives you an entrepreneurial advantage.The environmental movement is huge. Embrace it and become healthier and wealthier. Green businesses and products improve a business image, attract more new referrals or clients, and reap higher profits because people are generally happier, healthier, and more productive. An online home based business or MLM that has green products is especially smart. According to Forrester Research, online retail sales will go from $172 billion in 2005 to $329 billion by 2010. Take advantage of these two huge movements (ecommerce and the green movement) with a green Internet MLM or home based business.Find the right home based business, and to learn why 97% of home business owners fail and how to be a part of the 3% who succeed, – you can’t afford not to!