Green is in! The environmental movement is at the forefront of every major trend right now. Cities, businesses, and homes are all going green. We even get tax breaks for buying green cars and building green houses. And, we should! With global warming, pollutants, and environmental conditions being responsible for mutations and birth defects this is the best movement we could ask for! So, how do you capitalize on it in your home based business or MLM? Go green and use this movement to your advantages. Here are the top 4 advantages to going green in your home based business or MLM:Advantage #1: Going green in your home based business or MLM sends an important message.Having a positive influence and using and providing quality, healthy products is highly valued by others. MLM’s and home based businesses create networks – networks of people who use a service or product and like it enough to tell others. Those people use the service or product and like it enough to tell even more people. And, so the cycle goes of promoting, using, and believing in products and services that are good for us, for our businesses, and for the Planet. We are creating behavior and habits that will be around for years to come. It will influence the youth population and will make a positive difference in our environment.Advantage #2: Going green in your home based business or MLM is cost effective.It may cost a bit more up front to develop green products but in the long run you’ll make more due to increased sales and demand. Green Squad Consulting in San Francisco supported this theory when it declared that it may cost on average 3% more to build a green building but you’ll save 30-40% on utility costs. Consumers value and understand green products. And, the trend is only gaining momentum.Advantage #3: Going green in your home based business or MLM provides a loyal customer base.Eco-entrepreneurs not only create and sell value-based products, but they tend to be very loyal to these products. People who purchase eco-friendly products have a strong sense of community, open communication channels, and tend to share ideas and product recommendations. Green businesses generally have a higher brand image and attract more new clients and as a result see higher profits.Advantage #4: Going green in your home based business or MLM gives you an entrepreneurial advantage.The environmental movement is huge. Embrace it and become healthier and wealthier. Green businesses and products improve a business image, attract more new referrals or clients, and reap higher profits because people are generally happier, healthier, and more productive. An online home based business or MLM that has green products is especially smart. According to Forrester Research, online retail sales will go from $172 billion in 2005 to $329 billion by 2010. Take advantage of these two huge movements (ecommerce and the green movement) with a green Internet MLM or home based business.Find the right home based business, and to learn why 97% of home business owners fail and how to be a part of the 3% who succeed, – you can’t afford not to!